by Sarah Magee | Jul 22, 2014 | Advertising
Execs to Marketers Show Me the Metrics 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by...
by Sarah Magee | Jul 22, 2014 | Advertising
Print Magazines Prove More Effective than Digital Despite the landslide of advertising dollars from print to digital, printed periodicals still prove one of the most effective advertising channels. Media companies are in various stages of determining the economics of...
