by Sarah Magee | Jul 22, 2014 | Advertising
7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on...
by Sarah Magee | Jul 22, 2014 | Advertising
Print Magazines Prove More Effective than Digital Despite the landslide of advertising dollars from print to digital, printed periodicals still prove one of the most effective advertising channels. Media companies are in various stages of determining the economics of...
by Sarah Magee | Jul 2, 2014 | Advertising
Cross-Media Study Shows Print Advertising has Highest ROI Print advertising continues to demonstrate lasting value by providing the highest immediate return on investment, according to this study by GfK Research. While any advertising campaign should feature a healthy...
