by anottingham | May 4, 2015 | Advertising
YouTube: Users are More Likely to View Ads on Mobile – Fast Company According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2...
by Sarah Magee | Jun 18, 2014 | Advertising
US Hispanic Millennials More Receptive to Mobile Ads Millennial hispanics are more likely to respond positively to mobile advertising than their non-hispanic peers, but reaching them requires cultural awareness. US Hispanic millennials are more open to advertising on...
by Sarah Magee | Jun 11, 2014 | Advertising
Why Advertisers Need To Stop Relying On The Desktop Cookie Location-based tracking on mobile devices has added new dimensions to how advertisers can collect data for targeting consumers on and off the web. With the innovation of location-based tracking on mobile...
