by anottingham | May 4, 2015 | Advertising
YouTube: Users are More Likely to View Ads on Mobile – Fast Company According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2...
by anottingham | Mar 31, 2015 | Advertising
Live Broadcasting Could be the Next Wave in Mobile Apps – BIA Kelsey We’re now at a point in mobile’s evolution when live multimedia social sharing makes sense. If you haven’t heard about Meerkat and Periscope, you will soon. These apps give people the ability...
by Mike Orren | Jun 2, 2013 | Advertising
The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update TechCrunch The next phase in native advertising? With today’s update to its iPhone app The Scoop, The New York Times may have accomplished something that advertisers...