by anottingham | Jun 8, 2015 | Advertising
Multi-Channel Turns Multi-Generational – Marketing Land Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts....
by anottingham | May 20, 2015 | Advertising
Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Moz Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in...
by anottingham | Jan 15, 2015 | Advertising
Having Broadly Targeted Ads on Facebook Can Cost You Time and Money. Taking the time to identify your goals before you run ads on Facebook is imperative if you want to have the most effective results. Ask yourself, do I want to make people more aware of my brand? Or...
by Sarah Magee | Jul 22, 2014 | Advertising
7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on...
by Sarah Magee | Jul 22, 2014 | Advertising
Execs to Marketers Show Me the Metrics 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by...
by Sarah Magee | Jul 22, 2014 | Advertising
Print Magazines Prove More Effective than Digital Despite the landslide of advertising dollars from print to digital, printed periodicals still prove one of the most effective advertising channels. Media companies are in various stages of determining the economics of...
by Sarah Magee | Jul 2, 2014 | Advertising
Cross-Media Study Shows Print Advertising has Highest ROI Print advertising continues to demonstrate lasting value by providing the highest immediate return on investment, according to this study by GfK Research. While any advertising campaign should feature a healthy...
by Sarah Magee | Jun 18, 2014 | Advertising
US Hispanic Millennials More Receptive to Mobile Ads Millennial hispanics are more likely to respond positively to mobile advertising than their non-hispanic peers, but reaching them requires cultural awareness. US Hispanic millennials are more open to advertising on...
by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
by Mike Orren | Apr 18, 2014 | Advertising
Media Planning: Reach & Frequency Successful advertisers know how to fine tune the effective reach & frequency of their campaigns. Do you? Reach and frequency are important aspects of an advertising plan, as they help determine which advertising schedules...
