by Brittany Jones | Nov 22, 2016 | Advertising, Business Marketing
3 Proven Tips That Can Increase Your Social Media Engagement Is your business actively using social media to connect with your customers? If your answer is no, it’s time to make a change. In a digital world where your current and potential customers live on a daily...
by anottingham | Dec 10, 2015 | Advertising
5 Ways to Integrate your Direct Marketing Efforts with Social Media Business marketing managers have long appreciated the difference between “push” and “pull” marketing strategies. Creating PR materials that effectively communicate your business’ commitment to...
by anottingham | Dec 3, 2015 | Advertising
5 Key Steps to Implementing Your Next Email Marketing Campaign Social media may be the hottest medium right now, but business owners and CMOs alike know that email remains a tool that can be relied on to deliver exceptional results. Industry-leading email marketing...
by anottingham | Nov 11, 2015 | Advertising
Attention Local Businesses: Facebook Launches New Marketing Tools In the past three months, Facebook has unveiled a number of new tools and system-wide updates designed to make the platform more responsive to the marketing needs of local businesses. If your business...
by anottingham | Nov 5, 2015 | Advertising
Tell the Story: Four Tips for Successful Content Marketing According to the Content Marketing Institute (CMI), our economy crossed an important threshold in 2015. For the first time, “promoted posts, social ads and search engine marketing (SEM) overtook print/other...
by anottingham | Jul 30, 2015 | Advertising
Online Strategies to Support Your Offline Marketing Efforts Do you know how your online advertising dollars are supporting your offline marketing efforts? In this digital-centric day and age, it’s important for marketers to be aware of creating a consistent,...
by anottingham | Jul 14, 2015 | Advertising
How Marketing Automation Drives Bottom-Line Revenue Marketing managers are often the quintessential chicken with its head cut off, running around trying to keep track of multiple campaigns and various digital platforms all at the same time. Automating some of these...
by anottingham | Jul 8, 2015 | Advertising
Facebook’s “Place Tips” To Serve Up Location-Based Information In Real Time One reason Yelp, TripAdvisor, FourSquare and UrbanSpoon are successful is that people prefer—and are more likely to trust—reviews from their peers. Taking this a step...
by anottingham | Jun 25, 2015 | Advertising
Programmatic Advertising 101 “Programmatic advertising” is a term used with increasing frequency in the world of content marketing, but what does it mean and how does it help businesses reach their audiences? In a nutshell, programmatic advertising is...
by anottingham | Jun 16, 2015 | Advertising
Six Market Research Strategies for Hyperlocal Startups – Streetfight Mag Hyperlocal marketing is key for reaching your startup’s targeted demographic, but developing a strategy requires research upfront. By gathering information from early adopters and potential...