by Sarah Magee | May 16, 2014 | Advertising
Who Are Millennials? A study shows that millennials rely on family and friends to validate purchases. What does this mean for brand advertising? When Millennials seek reassurance about their purchases, they don’t look for it from advertising, but from their...
by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
