by anottingham | Nov 5, 2015 | Advertising
Tell the Story: Four Tips for Successful Content Marketing According to the Content Marketing Institute (CMI), our economy crossed an important threshold in 2015. For the first time, “promoted posts, social ads and search engine marketing (SEM) overtook print/other...
by anottingham | Jun 25, 2015 | Advertising
Programmatic Advertising 101 “Programmatic advertising” is a term used with increasing frequency in the world of content marketing, but what does it mean and how does it help businesses reach their audiences? In a nutshell, programmatic advertising is...
by anottingham | May 20, 2015 | Advertising
Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Moz Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in...
by Mike Orren | Mar 25, 2014 | Advertising
Storytelling, Consumer Attention and Making Money on Media Viewers consume media online differently than they do in print. Context plays a very important role in capturing attention in the digital space. The foundation underneath anything and everything we do in media...
