by Brittany Jones | Nov 29, 2016 | Advertising, Business Marketing
Market Like A Musician What relevance do artists like Taylor Swift, Lady Gaga, and Beyonce have to your business? A lot actually! With many musicians today collecting revenue outside of their album sales, they have evolved into unlikely, yet amazing marketing gurus....
by anottingham | Jun 8, 2015 | Advertising
Multi-Channel Turns Multi-Generational – Marketing Land Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts....
by Sarah Magee | Apr 22, 2014 | Advertising
Tips for Avoiding and Containing Social Media Crises Sometimes a small Any executive or individual who represents the brand, not just the CEO, needs to understand their potential impact and a comprehensive social media crisis strategy needs to be in effect. Read more...
