by anottingham | Jan 15, 2015 | Advertising
Having Broadly Targeted Ads on Facebook Can Cost You Time and Money. Taking the time to identify your goals before you run ads on Facebook is imperative if you want to have the most effective results. Ask yourself, do I want to make people more aware of my brand? Or...
by Sarah Magee | Jul 2, 2014 | Advertising
Cross-Media Study Shows Print Advertising has Highest ROI Print advertising continues to demonstrate lasting value by providing the highest immediate return on investment, according to this study by GfK Research. While any advertising campaign should feature a healthy...
by Sarah Magee | Jun 11, 2014 | Advertising
Why Advertisers Need To Stop Relying On The Desktop Cookie Location-based tracking on mobile devices has added new dimensions to how advertisers can collect data for targeting consumers on and off the web. With the innovation of location-based tracking on mobile...
by Sarah Magee | May 16, 2014 | Advertising
Who Are Millennials? A study shows that millennials rely on family and friends to validate purchases. What does this mean for brand advertising? When Millennials seek reassurance about their purchases, they don’t look for it from advertising, but from their...
by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
by Mike Orren | Apr 18, 2014 | Advertising
Media Planning: Reach & Frequency Successful advertisers know how to fine tune the effective reach & frequency of their campaigns. Do you? Reach and frequency are important aspects of an advertising plan, as they help determine which advertising schedules...
